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By Deon Smith posted 09-12-2014
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5 Tenets of Engagement Success How important is user engagement to the success of your site? If you said “very”, then you are like most Higher Logic users whose focus is to provide a community where members create value through interaction. How do you get users to engage in the activities on your site? If the answer isn’t as clear for you, the following 5 tenets of engagement success will arm you with a common sense framework for building a successful community. 1 - Define the purpose of your community This is a crucial first step that people often glance over in the excitement of launching a new community. It’s so important that I don’t want to put ...
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mark mark

By Deon Smith posted 08-05-2014
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test test this is ross testing another one
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This is to test permalink not going to be overriden

By Ross Santos posted 08-05-2014
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This is Ross\\ TEST
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Phillie Phanatic Blog

By Deon Smith posted 07-31-2014
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The Phillie Phanatic is the official mascot of the Philadelphia Phillies Major League Baseball team. He is a large, furry, green bi-pedal creature with an extendable tongue. According to his official biography, the Phanatic is originally from the Galápagos Islands and is the Phillies' biggest fan. He performs various routines to entertain fans during baseball games at Citizens Bank Park and makes public relation and goodwill appearances for the Phillies. The Phanatic is usually acknowledged as one of the best ballpark mascots. During the winter after the 1977 season, Dennis Lehman, who thought that the team needed a mascot similar to San Diego's Famous Chicken, ...
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Post Test Blog

By Ross Santos posted 07-25-2014
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Flower's test now - this is going to be mine... nevermind
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ross another test blog

By Ross Santos posted 07-24-2014
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ross another test blog - flower testing
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unpublished blog

By Deon Smith posted 07-15-2014
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publishing it :)) #EndofLifecycle
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Top Posts for 2013 on Social Networking for the Enterprise

By Andy Steggles posted 01-16-2014
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It’s been a bit quiet on the blog lately, what with the HUG Super Forum at the beginning of December, followed by the holidays, followed by an exciting new arrival in my life: my and my wife Kelly’s new baby boy, Oliver Peter Steggles, born January 8th, 2014 (healthy and happy!). 2013 was a great year in a lot of respects to be sure, not the least of which has been the success of this blog. These were the top ten most popular posts: SalesForce Chatter Becomes More Than an Activity Feed Lurkers Rock! Who Says They Offer No Value? Shamification: Gamification with a Twist of Social Pressure ...
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Email Marketing for Your Association

By posted 01-08-2014
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Email Marketing is Alive We’ve all heard the buzz that email marketing is no longer a valuable component to online strategies, but that’s simply not true. However, there is no denying that whether you’re marketing to current or potential members, professionals of any industry have evolved with the push of digital marketing messages. The days of blasting out generic emails with terribly cold subject lines are over. What members nowadays want is personalization and information. With the entire world at our fingertips in the form of 4G networking, we can essentially find industry specific information anywhere, any time. The trick now, is to be smart about your ...
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How to add "Light Box" feature to your images on your site

By Ross Santos posted 12-13-2013
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If you are not familiar with "lightbox", go here and click those awesome images. Yup, lightbox does that. Also, that page has instructions on how to do so. I am going to teach you how to implement it to your site. The biggest concern here is the css file. Make sure you aren't using any of the classes or else it may cause issues with other elements that are using the same class. Please take a look at the light box css first and see if it may cause problems with your elements but most likely it won't. I will say 90% it won't but who knows. To add the Url for both js and css, you can go to Admin's page. It is found on the top right of your page. ...
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Filling Your Sales Funnel with Content Marketing: Three Quick Tips

By Hunter Montgomery posted 12-11-2013
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Presented by John Foley, Jr., CEO, interlinkONE and Grow Socially ; Roy Snell , CEO, Society of Corporate Compliance and Ethics; and Hunter Montgomery , CMO, Higher Logic One of the wonderful things about content marketing is its ability to pull your members in, rather than pushing them toward your message. It’s extremely attractive for associations, because great content creates a sense of community and engages and educates all members. Here are four tips on how you can leverage content marketing to grow membership and keep your current members engaged. The Goals of Content Marketing You may well be sitting on a wealth of content without knowing ...
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Making the Most of Your Connected Community

By Deon Smith posted 12-11-2013
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There’s no limit to the amount of ways associations can use Connected Community to drive engagement and increase member value. Orange Army team members highlighted “45 Ideas in 45 Minutes” on the last day of the HUG Super Forum. Here are our favorite five: Idea No. 1: BioBubbles Leave the BioBubbles feature on so members can learn more about contributors, making it easy to connect. Idea No. 29: Simplify Your Homepage Members want to get where they need to go quickly – not sort through a cluttered website. Embrace that behavior and improve visit quality by highlighting what members use the most (SlideDeck, Most Active Members Discussion Posts, ...
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Why Your Association Needs an App for That

By Carole Zdobysz posted 12-11-2013
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Presented by Brett Wangman , President, The Center for Association Growth; Michael Jones , Director of Mobile Technologies for Results Direct; and Rob Wenger , CEO of Higher Logic Thanks to the skyrocketing sales of mobile devices and tablets, the desktop PC has become something of a dinosaur. Smartphones and tablets – not “computers” – are the first thing we check when we wake up in the morning and often the last thing we look at before going to bed. That means it’s essential that organizations develop websites that render well on screens of all sizes. But so-called “responsive design” isn’t enough to effectively reach all members. Mobile devices ...
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Top 10 Methods to Drive Traffic to Your Community Site via Public Social Networks

By Teah Hopper posted 12-11-2013
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Presented by Angelika Lipkin , Sr. Manager, Client Communications, Higher Logic, and Teah Hopper , Director, Digital Engagement, Missouri Realtors When used wisely, social networks can play a definitive role in driving members to engage in a community. Delivering timely, share-worthy content on the right social media channels can make organization members more likely to keep the conversation going – resulting in an informed community discussing relevant topics. This liveliness, in turn, can attract new members, and result in a more unified home base for all. Here are the top 10 methods – countdown style – to drive traffic to your community using social ...
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Marcus Sheridan: Unleashing the Power of Content in Your Community

By Angelika Lipkin posted 12-11-2013
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Content is king – now more than ever. In his high-energy keynote presentation at this year’s HUG Super Forum, Marcus Sheridan discussed the importance of delivering clear, concise content in communities to gain the trust of potential clients. Here are three key ideas that Sheridan, an expert in inbound and content marketing, discussed with attendees aiming to strengthen their communities and memberships. 1. They Ask, You Answer When it’s time for a potential member to make any purchasing decision, they take to Google to do their research. If a website isn’t forthcoming with basic information (such as pricing and educational content), that member will ...
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Defining Success and Measuring Engagement

By Andy Steggles posted 12-11-2013
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Presented by Tom Jelen , Director of Online Communications, ASHA, and Andy Steggles , President and Chief Customer Officer, Higher Logic Every Connected Community is different. But all depend on user engagement – posts, discussions and the like – to deliver value to members. But how much is enough? How can community administrators increase engagement? And how can they measure it? At this year’s HUG Super Forum, Tom Jelen presented a number of engagement facts, and polled the audience for its opinions. Here are the key takeaways from the session: Profiles Matter Higher Logic data shows – and the Super Forum audience agreed – that members who build out ...
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2013 HUG Awards: Community of the Year & More

By Heather McNair posted 12-11-2013
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It’s been a stellar year of high performing member engagement, community site redesigns and innovation. Find out who won the Community of the Year award, Best Community Site Design, and Most Successful Launch. Click on their community or www sites for inspiration and ideas for your community. All of the award winners are in HUG so drop them a note to congratulate them or use them as a sounding board as you work on engaging, re-designing, or launching your community. Community of the Year Organization Size (Members) Community Site >100K American Speech-Language-Hearing ...
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7 Deadly Sins of Community Management

By Angelika Lipkin posted 12-11-2013
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Presented by Ben Martin , Chief Engagement Officer, Online Community Results, and Anne-Margaret Olsson , Manager, Social Networks and Online Communities, Society for Human Resource Management Increasing member engagement in your online community can be tricky – and even the most experienced leaders sometimes fall prey to misguided management tactics. Steer clear of these seven deadly sins of community management, and your members will be poised for success. Deadly Sin #1: Lust (Launching a community with an emphasis on member recruitment) If your strategy focuses more on recruitment than your existing members, chances are your strategy will fail. ...
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Outlook: Moving incoming mails to folders automatically

By Ross Santos posted 12-06-2013
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Do you receive thousands and thousands of emails everyday? Well, maybe I am exaggerating but it feels like that. In outlook, you can set rules to route those incoming emails to folders that you would like. Add a folder to your outlook and call it 'Test' I am using MS Outlook 2013 but it will be the same as soon as you locate where 'Manage Rules & Alerts' are. In Outlook 2013, you click 'File' and it will be at the bottom that will look like this: Rules and Alerts window will show up as soon as you click 'Manage Rules & Alerts' From here, you can select 'New Rule' Rules Wizard window will show up. As you can see, ...
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Website Optimization 101: Get Your Site out of the Shadows

By posted 11-21-2013
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In February 2011, Google temporarily penalized the rankings of J.C. Penney’s website for using an artificial linking strategy . This heralded Google’s Panda and Penguin updates, which lowered search rankings for sites deemed low quality or over-optimized. This is high drama for SEO specialists, but for the average small business website, the greater risk lies in being under-optimized. Many small businesses overlook some simple steps that are within Google’s guidelines that can help boost their search rankings. Target Keywords Google’s Keyword Planner recently replaced its Keyword Tool, forcing SEO experts to adjust. Despite changing tools, basic keyword ...
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